BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, Fifth Edition, uses a precise, step-by-step, scientific approach to explain human behavior. Case studies and examples illustrate key principles.

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

1/3 of this book covers basic conditioning as seen in all animals, including humans. Much of this was established experimentally with rats and pigeons but the discussion here is in terms of humans. There are no diagrams or pictures in this section, which can get rather dry. The remaining 2/3 of the book covers topics associated more with humans such as thinking, private events,...(展开全部)

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

In this novel introduction to modern microeconomic theory, Samuel Bowles returns to the classical economists' interest in the wealth and poverty of nations and people, the workings of the institutions of capitalist economies, and the coevolution of individual preferences and the structures of markets, firms, and other institutions. Using recent advances in evolutionary game the...(展开全部)

In this novel introduction to modern microeconomic theory, Samuel Bowles returns to the classical economists' interest in the wealth and poverty of nations and people, the workings of the institutions of capitalist economies, and the coevolution of individual preferences and the structures of markets, firms, and other institutions. Using recent advances in evolutionary game t...(展开全部)

In this novel introduction to modern microeconomic theory, Samuel Bowles returns to the classical economists' interest in the wealth and poverty of nations and people, the workings of the institutions of capitalist economies, and the coevolution of individual preferences and the structures of markets, firms, and other institutions. Using recent advances in evolutionary game the...(展开全部)

In this novel introduction to modern microeconomic theory, Samuel Bowles returns to the classical economists' interest in the wealth and poverty of nations and people, the workings of the institutions of capitalist economies, and the coevolution of individual preferences and the structures of markets, firms, and other institutions. Using recent advances in evolutionary game t...(展开全部)

Microbiology: Principles and Explorations has been a best-selling textbook for several editions due to the author's engaging writing style where her passion for the subject shines through the narrative. The text's student-friendly approach provides readers with an excellent introduction to the study of Microbiology. This text is appropriate for non-major and mixed major microbi...(展开全部)